Our Values

1. When the community wins, we win

We are creative professionals, and we exist to serve the creative community. We make decisions with the community’s interests in mind, and we understand that great things take time to build.

2. We heart data

We believe that data-driven decisions lead to better results, and our team members embrace this mindset. Whether it’s questioning conventional wisdom, testing a bold idea, or attempting to eat as many burritos as humanly possible, we aren’t afraid to try new things and learn along the way.

3. We hire people who deserve to have egos… but don’t

We believe in having a sharp team of self-starters who can work hard together and take charge of their success -- but every success (and failure) is shared across the team.

4. We communicate fearlessly

We recognize that it takes courage and trust to be honest with each other. Whether it’s giving or receiving constructive feedback, making information available, or communicating our shared vision, we are at our best when we have all the facts.

5. Everyone empties the dishwasher

No matter the task, we are all willing to lend a hand and help one another both personally and professionally. Through unified effort and shared responsibility we can achieve great things--while having a blast.

Our History

VideoBlocks was founded in 2009, with one mission: to provide premium creative content that we can all afford. While still in high school our founder Joel Holland and fellow students started a small TV show that focused on helping kids figure out what they wanted to do with their lives. They interviewed over 150 awesome career professionals for the show, and while the interviews contained extremely powerful advice, the production value of the show was lacking, because they had no budget. In one specific instance, Joel had just interviewed superstar Arnold Schwarzenegger – which was extremely exciting. They had this awesome footage of his advice for teens and they weren’t able to make the video look professional since it was cost prohibitive to purchase b-roll, music, professional graphics or other stock media. So Joel decided to start a company that would make stock video affordable to everyone, regardless of budget.

After high school, Joel pooled his savings and purchased some professional video equipment. He then hit the road for one year, traveling to over 30 US cities shooting video, editing in the hotel room, and selling the clips so that he could afford to purchase the next plane ticket and hotel room. Fast forward eight years and VideoBlocks now has over 35 employees.

VideoBlocks now makes it affordable for video editors and enthusiasts of all kinds to afford stock video and production music, not just those who have large budgets. We are proud that we enable thousands of schools to enhance their curriculum with our content; we enable thousands of churches to make their services more engaging; we make it affordable for tens of thousands of freelancers to increase the quality of their productions without breaking the bank; and we make it possible for thousands more to simply learn and enjoy video editing with some assistance from our content.

We have since become the largest distributor of stock video with over 23 million downloads and are excited to continue building VideoBlocks into a truly amazing company that makes a positive impact on the lives of our customers and employees. Our goal is to become the first place that content creators go to when working on a creative project.

Our Timeline

AudioBlocks joins the family as the company continues its growth with 40 people on the team by year's end. Named to the Inc 5000 list for the 3rd consecutive year as the 11th fastest growing media company in the country.
A big year for VideoBlocks, as they launch GraphicStock.com and grow from a handful of employees to more than 20. Honored by the likes of Inc and Deloitte for growth, earning the 2nd highest growth rate in the DC Metro region over the previous 5 years.
VideoBlocks raises $10.5MM in a Series A from Updata Partners (Mashable, iContact, Pet360) and QED Investors (Braintree, MediaMath). Named the fourth fastest growing media company in the US by Inc. Magazine. Makes it to spot #226 on the prestigious Inc 500 list.
With bellwether companies like Netflix shifting their strategy to streaming, Joel realizes the future of the business is digital distribution. He digitizes the Footage Firm library, and launches VideoBlocks.com.
Upon graduating from Babson College’s Entrepreneurship program, Joel turns down a lucrative offer from Wall Street and decides pursue his business full time. Footage Firm, which distributes Joel’s stock video library on DVDs through the mail is born!
Founder and CEO Joel Holland spends a year before going to college flying from city to city, shooting stock, and selling it on eBay to pay for his plane ticket to the next city and shoot. This footage will become the early elements to the company’s library.
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